Program Description
In this University of Dundee course, as well as covering the traditional founding concepts and theories of marketing, students will also develop knowledge in social media marketing, digital marketing, content generation, digital tracking, and data analysis. They will understand the practical side of the various marketing tools and learn the pros and cons of each for the professional marketer.
Social media marketing has transformed the way organizations around the world communicate. Social media tools and strategies have experienced the most radical change in the last few years, completely transforming the way that organizations communicate, interact and respond to their customers / consumers.
Students will also have the opportunity to take part in a global internship or complete a project with an organization.
