With the virtual world now becoming a must, the demand for community managers continues to grow. Whether it’s to build customer loyalty or increase the customer experience, the importance of social media for customers is real. This fact makes immediate responsiveness important, which contributes to the implementation of changes, the development, operation and expansion of the organization.
The community manager is the guardian of the organization’s brand since he watches over its reputation, while informing the company about the practices of its competitors and industry trends. Its analysis of the situation makes it possible to measure the effectiveness and functioning of the strategies implemented in order to plan the improvement of future actions.
The AEC in Social Media Strategy will allow the student to learn how to design, write and optimize promotional texts on the web, communicate with different web communities, in addition to preventing and managing crises.
This program aims to teach students the concepts and use of tools necessary to:
- Participate in the development and ensure the implementation of the marketing and content strategy
- Plan the broadcast
- Create and edit content
- Publish content
- Promote posts
- Analyze performance indicators
- Maintain ties with the community
At the end of this program, graduates will be able to use the knowledge acquired and will be able to perform the various tasks relating to the profession:
- Community Manager
- Community Manager and Digital Creation
- Digital communications specialist
- Social media and content creation specialist
- Communication and social media specialist
- Social Media Manager
- Community manager specializing in digital communication
- Content creator
- Digital Marketing Coordinator
- Web communications and social media manager
- Communications and social media officer
- Social media and web content coordinator
- Social Media Marketer
- Community facilitator
- Social media host
- Social Media Manager
- Web Strategist
- Social media strategist
